TBar (Texas Born and Raised) is a small apparel business located in Texas. The goal of the campaign was to amplify their brand to Texans and increase sales.
I worked with the client to represent the brand in their tone, create graphics, social copy, and keep social media ads limited to the state of Texas. The ads received 446 website link clicks at a cost of $0.21 per click in one week. The ads also increased sales by 72% which led to customers requesting different types of hats, shirts, and sizes. As a result of my social media success, the owner landed a small sales section in a popular store in Texas. My Facebook likes ad generated 223 new fans in the same week.