While freelancing for Show My Property TV, I was responsible for managing multiple social media accounts for luxury apartments across the United States. The goal for each luxury apartment was to increase move-ins via lead generation and share information about their properties on social media channels.
My social media management included creating social copy, producing graphics for ads and social media pages, increasing website traffic, lead generation, and showcasing the surrounding area to help boost interest in the properties. Each property had a different demographic to target, so all ads were adjusted accordingly via Facebook Business Manager. My lead generation ad generated 85 leads in one month at an average cost of $3.50 per lead and a relevancy score of 10.